We

buy, build and boost

Amazon brands.

We’re advocates of fast-growing Amazon sellers.

We believe that successful entrepreneurs

have the right to be rewarded for their hard work.

deliveries

(It's) about you

You created a product that’s top of its niche on Amazon.

You faced constraints, learned new skills and managed every detail.

Your growth is great, yet you don’t feel like you’ve been rewarded…

That’s where we come in.

What we offer

We’ll acquire your business.

Our team of eCommerce pros,

supply chain experts, and tech gurus

will optimise & scale your brand.

(YOU) benefit from a successful exit.

So that you start your next adventure.

Not sure about selling?

Is this the right time to sell?

What’s the right valuation model?

How’s the acquisition process like?

Our eCommerce experts will guide you.

Selling your brand

Letting go of your Amazon brand can be A DAUNTING PROCESS.

Our team of acquisition experts will guide you through a seamless transition.

Our promise to you: a FAST, FAIR & TAILORED deal.

Our process: fast, fair and reliable.

We built our AMASIN™ technology to give you a valuation in less than 48h.

fast loading

Think that’s FAST?

The whole process can take 30 to 45 days.

We’ve even done it in less than 3 weeks!

CONFIRMATION & INTENT

48 hours

Reach out and talk to our experts. If your brand fits our criteria and our portfolio, we’ll give you a fair valuation.

investigation

DUE DILIGENCE & LEGAL

2-3 weeks

We analyse your business growth and confirm the financial outcomes. In sync, we send the legal docs for your review.

TRANSFER & PAYMENT

1-2 weeks

Benefit from our experience: we’ll guide you through a seamless transfer process. Now it’s time you get paid.

Brands that fit our vision

We analyse, run due diligence, and engage sellers with unparalleled speed based on 6 ESSENTIAL CRITERIA:

ATTRACTIVE MARKET

We look for growing search volumes.
Rockstars for the ages.

FOCUSED PORTFOLIO

We value more sales from fewer ASINs.
Less is more!

NO FADS

We avoid short-lived trendy products.
No fidget spinners.

LOYAL FANS

How many organic five-star reviews?
1000+, you said?

SOLID FINANCIALS

Your annual sales growth is >30%?
You should lead with that!

7. amazon

FEW SALES CHANNELS

Most of your revenue from Amazon?
Points for laser focus! 

THE TEAM

Tarig El-Sheikh

TARIG EL-SHEIKH

Chief Executive Officer

Tarig is a serial entrepreneur with multi-million dollar exits in eCommerce, health tech, education and brings 20 years of experience in finance, investment banking, M&A and scaling businesses across emerging markets.

Majed Abukhater

MAJED ABUKHATER

Chief Investment Officer

Majed has developed a thorough business consulting and finance expertise. He also brings a wealth of entrepreneurial experience as he has lead the expansion and exit processes of several massive technology startups.

Alex Rignall

ALEX RIGNALL

Chief Innovation Officer

Alex is an experienced Amazon seller, a supply chain and operations guru. His expertise is quite a unique blend: from being an Army Officer to working in financial advisory up to becoming a serial entrepreneur.

RD

RAJAN DOSANJH

Chief Strategy Officer

Rajan brings more than 16 years of expertise in securitisation and trading as well as his experience as an investment banker and angel investor in eCommerce, FMCG, fintech, healthtech and edtech startups across the globe.

Fiona Witcomb

FIONA WITCOMB

VP of Marketing

Fiona has 10+ years experience building world famous brands in a multi-channel capacity. She brings growth marketing expertise to both scaling eCommerce businesses and helping early stage startups grow online.

Jack Turner

JACK TURNER

VP of Operations

Jack comes with 15 years experience in roles across Retail, Hospitality, eComm and 3PL Logistics and Fulfilment. An operational enabler, Jack's focus on people, growth and efficiency helps drive business success.

Astrid Van Essen

ASTRID VAN ESSEN

Senior Brand Builder

A successful professional with excellent business acumen and 17+ years of hands-on experience in marketing, branding, creative operations and production. Strategic thinker and dots connector.

Abdul Adama

ABDUL ADAMA

Junior Brand Builder

Abdul is an agile and analytical brand-marketing manager with 6+ years of experience in strategy development & implementation for fashion and consumer goods SMEs.

Ahmed Dawoud

AHMED DAWOUD

Growth Manager

Ahmed is a business entrepreneur with Shopify expertise. He grows our off-Amazon presence using multiple sales channels and expands our brands by innovating new products.

RW

RALPH WARD

Supply Chain Analyst

Ralph is English/French native, with a data, marketing, and product management profile. He has over 7 years experience in cross-departmental projects for international eCommerce startups.

Paula Hyde

PAULA HYDE

Supply Chain Analyst

Paula has over 25 years experience across the food, consumer goods and service industries and has run her own businesses. Her focus on actionable data insights drives her expertise.

AC

AKSHAY CHADHA

Amazon Listings Manager

Akshay is a professional with over 10 years of experience in project management, hybrid marketing and ecommerce. He comes with in-depth Amazon knowlegde and experience.

Sheyman Addas

SHEYMAN ADDAS

Chief People Officer

Shey is a global talent leader with more than 20 years of experience in Silicon Valley, Europe, MENA advising founders and CEOs on talent ecosystems that build high performing, innovative work environments at scale.

CINCHONA is the personal shopping companion of the millennial family.

They’be been backing us

Our founders serial entrepreneurs who have built and scaled up eCommerce, health and education businesses that have been backed by a series of the super-angel investors and former C-level Amazon executives in Europe, US and the MENA region. 

TALK TO US